How to Pick a Niche for Your Blog in 5 Simple Steps

If you're wondering how to choose a niche for your blog or business, then this post is for you! Follow these 5 simple steps and picking a profitable niche for your blog or business will be a breeze.

A woman with glasses sits at a desk with a laptop, resting her head on her hand, looking upwards with a drawn question mark above her head. She seems to be contemplating which niche she should choose for her blog.

Today we’re going to talk about the crucial first step of your blogging journey—picking the perfect blog niche! This post will help you pick a niche for your blog with actionable insights and tips to help you find a niche that aligns with your interests, skills, and passions.

Let’s dive in.

But before we get started, let me clarify a couple of things.

Although I have worked as a lawyer specializing in International and EU Law (LLB, LLM, PhD) for over 15 years and helped more than 30,000 bloggers and online entrepreneurs create their blog legal pages and policies with my plug-and-play legal templates, free legal templates, online courses, an affordable legal bundle for bloggers, and an affordable legal bundle for online business owners, this article is meant for informational and educational purposes only. 

It does not constitute legal advice and does not create an attorney-client relationship. I will not be held liable for any damages or losses caused by acting or failing to act on the grounds of the content of this article. Should your circumstances require, I encourage you to seek legal advice through other avenues. Please read my full disclaimer for further information.

This post may contain affiliate links, which means we may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.

If you’re in a rush at the moment, don’t sweat it! You can always download this post as a PDF and come back to these tips on how to choose a blog niche later.

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Step #1 Self-Assessment and Brainstorming

The first step to finding a blog niche is self-assessment and brainstorming.

Before you set up your blog, it’s important to stop and think about WHAT you’re going to blog about.

Grab a pen and paper, or open up a new doc on your computer. Write down your interests, skills, and passions. Don’t hold back; this is your brainstorming session, but there are a few things you should keep in mind while you brainstorm. 

Many internet marketers and self proclaimed gurus will tell you that to choose the perfect niche for your blog you need to research the market and the competition, explore keywords and then pick a topic that can be profitable.

But I personally don’t like that. It sounds too cold and calculated. I think that blogging needs to be fun and enjoyable.

If you pick a topic just for the sake of making money, it will be hard for you to keep writing consistently for the years to come.

But if you choose a topic you’re passionate about, you will enjoy writing your posts and joining discussions about it.

So, I want you to pick a specific topic that you can grow and evolve all while sticking to it long term.

At the same time though, if you want to make money blogging, you can’t just write about anything or everything.

It’s not like you can write down your random thoughts about something, hit “publish” and call it a day.

The days when people would read personal journals kind of blogs are long gone.

Since we want to create a profitable blog, in choosing a topic you will also have to keep in mind how easy or hard it would be to drive traffic to your blog and monetize it.

The goal here is to find the intersection between what you love, what you’re good at, and what people are willing to read or pay for.

So, think of what you like, what your interests are, what you’re good at, what you’re passionate about, and what your skills/knowledge relates to.

Let’s break it down.  

Assessing Your Skills and Passions

First off, write down everything that excites you—no matter how big or small. Are you into gardening? Write it down. Love video games? Add it to the list. This is your chance to explore all the topics that make you tick.

Next up, skills. What are you good at? Maybe you’re a whiz at Photoshop, or perhaps you have a knack for storytelling. You don’t need to be an expert. You just need to be a few steps ahead of your prospective audience.

Now, let’s dig deep and talk about passions. These are the things that you could talk about all day, every day, without getting bored. Your passions are the fuel that will keep your blogging engine running, even when the going gets tough.

Alright, you’ve got your lists. Now it’s time for some magic. Look for the intersection between your interests, skills, and passions. This sweet spot is where you’ll find niches that not only excite you but also offer a genuine opportunity for success.

But because  blogging is all about your readers, during this brainstorming step, also think of the type of readers you would be writing for. Their gender, their age, their education, where they live, and so on.

Do they have a specific interest within your niche? Think of a problem they may be struggling with. Think of a solution you could provide for them. Content that is designed to fulfill a need, answer a question, solve a problem or entertain a specific audience is always successful.

You’ll also want to make sure that your topic is evergreen. What I mean by this is that your content will continue to be relevant for months, or years to come, rather than just useful or informative for a short span of time.

While it’s smart to use current, buzzworthy news (that may be based on time-sensitive events or seasonal things or holidays) for some of your blog posts, when defining the general topic of your blog make sure is evergreen.

Now that you’ve got your list of interests, skills, and passions, let’s dig deeper into the next step.

Step #2 Market Research

Here, we’re trying to find out if there’s a match between what you offer and what the audience wants. 

Look for niches that are popular but not oversaturated. You want to find that sweet spot where there’s enough interest but not too much competition.

You can use a few tools for your market research. Let’s break it down.

First up, Google Trends. This is a free tool that shows you how often a particular search term is entered into Google over a specific time. Type in keywords related to your potential niches and see how they’ve been trending over the past few years. Are they on the rise? Stable? Or declining? You ideally want a niche that’s either stable or growing in interest.

Next, use a keyword search tool, such as Keywords Everywhere or Keysearch (You can use discount code KSDISC for 20% OFF) to get an idea of how many people are searching for specific terms and what the competition looks like.

Look for keywords with high search volume but low competition. These are your golden tickets. They indicate a demand for content in that niche but not so much supply that you’ll be lost in the noise.

Other places you can use for your market research are Answer the Public, Google itself and social media. Search for hashtags related to your niche on platforms like Instagram and Twitter. Search on Pinterest. If there are lots of results of great and shareable content, that’s a good indicator that the topic is viable. 

Join Facebook groups or Reddit communities. What are people talking about? What questions are they asking? This will not only validate the demand but also give you a ton of content ideas.

Before I move on to the next step to finding a blog niche, if you want to learn more about how to start a blog and make money blogging then make sure you click the image below because I have a free guide that will dive deeper into how to create your own blog and get you started.

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Moving on to the next step, let’s talk money.

Step #3 Assessing Profitability

You’ve got your list of interests and you’ve done your market research. Step 3 is all about Profitability. Understanding the profitability aspect of your chosen niche is crucial for turning your blog into a sustainable business. 

The good news is, there are many niches that are profitable.

Here are a few examples:

  • Parenting
  • Beauty and fashion
  • Homesteading
  • Health and fitness
  • Nutrition and weight loss
  • Women’s lifestyle
  • Working from home
  • Making money online
  • Personal finances
  • Self-development
  • To a less extent but still very profitable: travel, food


There are so many and they’re so broad that I’m sure you will be able to come up with an interesting topic for you to write about and for your prospective readers to enjoy reading.

Then, to validate your idea, go on websites for affiliate networks like ShareASale, ClickBank, and even Amazon Associates and check whether they offer a wide range of products you can promote. Make sure the products are relevant to your audience and something you’d genuinely recommend.

Next, visit some blogs in the niche and check whether they have affiliate links and display ads on their website and especially if they’re part of of the MediaVine ad network. This is a good indicator that the website is receiving traffic and it’s monetized through ads and affiliate marketing.

Then also visit websites that sell blogs like Flippa or Niche Investor by my friend Chelsea and check the listing of websites in that niche and take note of how much they make on average and how much they sell for. 

You can also visit sites such as Udemy or Skillshare or Etsy to see if there are courses or digital products in that niche that sell well. 

Text that reads "How to Pick a Niche for Your Blog (in 5 Simple Steps!)" above a keyboard and a notebook.

Step #4 Niche Down and Find Your Uniqueness

The next step I have for your when it comes to choosing the niche for your blog, is to niche down and find your uniqueness. 

So, once you pick a broad niche, you will have to narrow it down based on what you like and what you feel you want to write about.

So, for example, if you picked yoga & well-being as your niche, then you could narrow it down to

  • Yoga after pregnancy, or
  • Yoga & spirituality, or
  • Yoga for mums and bubs, or
  • Yoga workouts for teenagers, and so on.

 It’s all about finding that special something that makes your blog different from all the rest. 

If you’re just another fitness blog among thousands, why should anyone choose to read yours? Your unique angle is like your secret sauce.

One way to find your unique angle is by combining different interests or skills. Maybe you’re into both fashion and sustainability. Why not start a blog about eco-friendly fashion? Or maybe you’re a tech geek who loves cooking. How about a blog that reviews smart kitchen gadgets? Combining interests can result in a niche that’s not just unique but also authentic. 

In my case, I’m a blogger but I’m also a lawyer so part of my content is about blogging legally. 

Don’t underestimate the power of your personal story. Maybe you’re a single parent who’s mastered the art of budgeting, or perhaps you’ve traveled to 50 countries before turning 30. Your experiences can offer a fresh perspective and make your blog relatable and inspiring.

If you have professional expertise or credentials in a particular field, that can also be your unique angle. Are you a certified nutritionist? A trained chef? An experienced teacher? Use your qualifications to build credibility and offer specialized content that others can’t.

Basically, you need to find your edge, your x-factor, your special something and leverage that to set your blog apart.

And don’t be afraid to narrow your niche down. As they say, the riches are in the niches. The more specific your topic is, the more targeted and engaged your audience will be.

At the same time though, you don’t want to narrow it down too much or else you won’t be able to target enough readers, you may run out of ideas on what to write about, or you won’t have much room to go if you want to expand your content to other related topics.

If you don’t want to limit yourself to just one topic but you would like to write about several things, you could start what’s called a lifestyle blog.

You can still be successful and earn good money from a lifestyle blog as long as you do it well, the different topics are somewhat related to one another, and you keep in mind the readers you will be writing for and what can be in for them.

And if this still feels a bit too limiting for you, don’t worry. When we say ‘niche’, it doesn’t have to be necessarily a narrow topic. It can also be a specific audience. 

For example, in my case, instead of having my content niched down and laser focused on blogging tips I could create content that targets bloggers in general, for example best laptops for bloggers, meal prep for busy bloggers, and comfy outfits to blog from home. This way, even if your topics vary a bit, you’re still providing targeted value to a specific group of people. 

Legally Blogs 1

Step #5 Testing the Waters

On to the next step. Before you dive headfirst into starting a blog, you might dip your toes in the water first. This is optional and really depends on your personality and what works best for you but this step is all about Testing the Waters. 

This step allows you to gather real-world data and feedback without the pressure of a full-scale launch or before you invest months into your blog.

One of the best ways to test the waters is by writing a few sample blog posts. These don’t have to be published; you can even share them with a small circle of trusted friends or family. The goal is to see if you enjoy the writing process and if your content resonates with people.

If you find yourself struggling to write even a few posts, it might be a sign that the niche isn’t quite right for you.

Another way to test your niche is through guest posting. Write an article related to your niche and pitch it to a blog that already has an established audience. Not only will this give you a taste of writing for the public, but it can also provide valuable feedback.

You can also share snippets, articles, or even just thoughts related to your niche on social media and see how people respond. Are they engaging with your content? Are they asking for more? 

This data can provide invaluable insights into whether your chosen niche has legs.

Why Picking a Niche for Your Blog or Website Is So Important 

Whatever you decide to do, make sure that you pick a niche that you love and stick with it. 

You need to have a clear niche. Trust me, your blog – and your life – will be so much easier.

Your readers will know what to expect from your blog, and search engines will better recognize and rank your content, making it easier for new readers to find you. Your audience – and Google – will love you for it.

Picking a blog niche is a critical step in the blogging journey for several reasons.

Not having a niche is a huge mistake that will lead to so many challenges. And you know why I’m saying that? Because I made that mistake and I had so many problems because of that and I don’t want you to make the same mistake.

So make sure you follow this step-by-step process to picking the perfect niche for your blog and if you want to learn more about why having a clear niche is so important, read this post next where I go through all the pitfalls I experienced when I didn’t have a specific niche plus many other mistakes I made that set my blog back and what to do instead!

Related Posts to How to Pick a Niche for Your Blog

How to Pick a Niche for Your Blog in 5 Simple Steps
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Lucrezia Iapichino

Hi there! I’m the founder of Blogging for New Bloggers®Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® Facebook group (36K+ members). Originally from Italy and currently based in Melbourne, I’ve worked as an international lawyer and university lecturer in different countries for over 15 years. I use the combination of my research, teaching, legal, and blogging experience to show new bloggers, just like YOU, how to blog profitably and legally. I started my first blog, Tinylovebug®, at a time when I needed to take my mind off my fertility struggles. Born as a creative outlet, this little lifestyle blog blossomed into a profitable business within the first six months. As the money grew more and more consistent, I went on a mission to empower other bloggers to do the same. Only a few years later, I’m now a mum and have helped over 30K bloggers, podcasters, course creators, coaches, and other online entrepreneurs start and grow their business and protect it legally with my courses and legal templates.  Whether you want to grow your traffic or make money blogging, I will help you achieve your full potential! Take my FREE course - Blogging for New Bloggers Fast Track or my FREE  Legal Course for Bloggers - Legally Blogs™ and set yourself apart from the average new blogger!

1 thought on “How to Pick a Niche for Your Blog in 5 Simple Steps”

  1. Thank you so much. Your help has been amazing so far and I haven’t even started your courses. Can’t wait till I finish work so I can get back into it. You ladies are awesome.

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