How to Engage your Audience (Expert Interview)

Learn how to engage your audience from the best! Expert interview with pro blogger Carly who has an army of raving fans and her audience is the most engaged you will ever see!

How to Engage Your Audience

As a blogger, you don’t always know how to engage your audience.

But then there are some bloggers who have thousands of raving fans!

How do they do that?

Carly of and is one of the most successful bloggers out there.

Her blogging style is so unique, she’s got a great sense of humor, she’s witty, she’s quirky but she’s also one  of the smartest and astute bloggers. 

She is the most unassuming and genuine person. 

She has a raving fan base but she is also so well respected in the blogging community. 

Carly makes 6 figures blogging but you rarely see her self-promote her stuff. 

But maybe she doesn’t even need to do that.

And that’s because she has the most engaged audience you will ever see. 

So, I thought of inviting her to discuss why it’s so important to nurture the relationship with your audience and build up an engaged fan base instead of constantly relying on new traffic or worrying about changes in the algorithms.

If you missed our live interview, you can watch the replay here!  

If you’re in a bit of a rush at the moment, don’t sweat it! You can always pin it for later!  

This post may contain affiliate links, which means we may receive a commission, at no cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.

photo of Carly Campbell for how to engage your audience expert interview

Carly is a full-time mom and full-time blogger at Mommy on Purpose. After realizing her own dream of being a work from home mom (with no boss), she is passionate about helping others do the same. You can learn more about her blog monetization journey here on her blog income report page.

Could you tell us a bit about your blog and your background and/or expertise?

I started blogging 3.5 years ago. It didn’t take long for me to make a full-time income, and I grew the basis of my business on Pinterest. Right now I have a mommy blog which makes me a full-time income via ads and affiliate sales. I have no email list. I do not engage these readers – which makes it very very hard to SCALE that income… it’s all traffic driven.  

But, I also have a blogging audience. These are my engaged people, and this is what makes my business sustainable – because the business is not at all reliant on traffic or algorithms. Only relationships (which is FAR more in my control than algorithms!) 

Why engaging your audience is so important?


Because your sales come from REAL people, and people buy from people.

Having a relationship with your audience will make you real money that is SUSTAINABLE faster than anything else. If your audience is engaged, you don’t have to worry about things like algorithm changes because your audience will seek you out and they will buy from you because they trust you.

What are the easiest ways or platforms or channels to engage your audience?


I personally think that the best (easiest) ways to engage your audience (for the average blogger) are email, Facebook GROUPS, and Instagram. 

My Engaging Your Audience course includes training on each of these methods / platforms.

What are your 3 best tips on engaging your audience?


The important thing to remember is you cannot engage your audience on your blog. Your blog is just a way for you to initially connect with the right people – but it’s a one-way connection and you’re not as able to nurture a relationship there.. Choose your favorite social media platform and engage your audience there!

Respond thoughtfully every time someone reaches out to you – regardless of the platform. Taking a few minutes out of your day can make a true lifetime fan, so it’s worth it! 

Remember that YOU have to start the conversation. You cannot expect your audience to reach out to you for no reason – they want to understand what YOU can offer them. You will have to work a little before getting them to engage.

Taking a few minutes out of your day can make a true lifetime fan!

What are the most common mistakes bloggers make in the way they engage or fail to engage their audience and what would you recommend doing instead?


Not segmenting your list. This is SO important. You should not be emailing your decluttering audience about parenting tips. They don’t want parenting tips, and they’ll tune you right out! Segmenting and targeting your audience will help you make sure you’re reaching the people who are actually interested in what you’re telling them.

Not understanding pain points. This is another BIG one. Remember – we are there to solve our audience’s problems, Not the other way around. Every post you write, product you create, and email optin should fit into solving for one of your avatars problems.

People think that you engage your audience on your blog – but this is never the case. This is where you can attract the kind of people you want, but there is no way for you two to be able to engage with each other back and forth. Some bloggers think commenting is appropriate engagement – but how many times do you go back to check the comment section after leaving a blog comment? It’s just not something that people do.

Remember - we are there to solve our audience’s problems. Not the other way around.

Can you tell us more about your ‘Engaging Your Audience’ e-course?


I see so many bloggers get stuck at the ad-income-ceiling place. 

This is where they’ve made what they can make via ad income, and they are struggling to grow their income past that point.

I wanted to help bloggers break the ad-income-ceiling, so I created a resource to teach you how to engage your audience to further grow your income – WITHOUT depending on traffic.

Where can we go to learn more?


You can find my blog at My courses (including Engaging Your Audience) can be found at and you can use the coupon code NEWBLOGGERS10 for 10$ off! 

Hope this expert interview gives you a better understanding of why it’s so important that you engage your audience.

You can check out Carly’s course Engaging Your Audience 👉 HERE

You can find the other courses mentioned during the interview 👉 HERE

If you want to watch the next expert interviews live you can  join our Facebook group Blogging for New Bloggers here.

You can check out upcoming expert interviews in our event calendar here.

And if you have any questions for Carly on how to engage your audience, feel free to leave it in the comment section below.

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Lucrezia Iapichino

Hi there! I’m the founder of Blogging for New Bloggers®Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® Facebook group (36K+ members). Originally from Italy and currently based in Melbourne, I’ve worked as an international lawyer and university lecturer in different countries for over 15 years. I use the combination of my research, teaching, legal, and blogging experience to show new bloggers, just like YOU, how to blog profitably and legally. I started my first blog, Tinylovebug®, at a time when I needed to take my mind off my fertility struggles. Born as a creative outlet, this little lifestyle blog blossomed into a profitable business within the first six months. As the money grew more and more consistent, I went on a mission to empower other bloggers to do the same. Only a few years later, I’m now a mum and have helped over 30K bloggers, podcasters, course creators, coaches, and other online entrepreneurs start and grow their business and protect it legally with my courses and legal templates.  Whether you want to grow your traffic or make money blogging, I will help you achieve your full potential! Take my FREE course - Blogging for New Bloggers Fast Track or my FREE  Legal Course for Bloggers - Legally Blogs™ and set yourself apart from the average new blogger!

3 thoughts on “How to Engage your Audience (Expert Interview)”

  1. Hi Lucrezia,

    Carly shares awesome engagement tips in timely fashion for me. I doubled down on engaging quite a bit last week. Comments open again. Bonding more deeply with my readers. Genuinely, it is the way to succeed as a blogger.


  2. Hi Lucrezia,
    I found this post thought provoking. It came at a good time because I have been thinking about the whole process of engagement.

    I think that I fall into that list of bloggers who haven’t segmented my past lists. I found that once I started to do that the ROI’s were more beneficial. These quick tips by Carly are fantastic. Thanks!

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