How to Write a Blog Disclaimer [with examples] ❘ Tips from a Lawyer

Learn how to write an effective disclaimer for your blog to protect yourself and inform your audience!

A computer keyboard, white headphones, an orange mug filled with black coffee, and a notebook labeled "LEGAL" on a blue and white background – perfect for jotting down tips from a lawyer or drafting your blog disclaimer.

So, you want to learn how to write a blog disclaimer for your website? In this post, I will give you 7 actionable tips to create an effective and legally compliant disclaimer for your blog or website. And then I will also tell you why you need a blog disclaimer and what happens if you don’t have one. 

But before we get started, let me clarify a couple of things.

Although I have worked as a lawyer specializing in International and EU Law (LLB, LLM, PhD) for over 15 years and helped more than 30,000 bloggers and online entrepreneurs create their blog legal pages and policies with my plug-and-play legal templates, free legal templates, online courses, an affordable legal bundle for bloggers, and an affordable legal bundle for online business owners, this article is meant for informational and educational purposes only. 

It does not constitute legal advice and does not create an attorney-client relationship. I will not be held liable for any damages or losses caused by acting or failing to act on the grounds of the content of this article. Should your circumstances require, I encourage you to seek legal advice through other avenues. Please read my full disclaimer for further information.

This post may contain affiliate links, which means we may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.

If you’re in a rush at the moment, don’t sweat it! You can always download this post as a PDF and come back to these tips on how to write a blog disclaimer later.

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What’s a Blog Disclaimer

First things first, what exactly is a blog disclaimer?

A disclaimer is a legal statement that aims to limit your liability regarding the content you publish on your blog. It protects you against potential legal issues, and clarifies your relationship with the readers. 

So, let’s break it down in plain English.

A disclaimer is there to say “Hey, here’s what I do, but I can’t be held responsible if things go south for you based on my content.” So, you’re making sure everyone knows the limits of your responsibility.

A well-crafted disclaimer provides you with a level of legal protection by clearly communicating the boundaries between you, as the content creator, and your audience. It’s like insurance – you hope you never need it, but you’re glad it’s there if you do.

So, let’s dig into the nuts and bolts of what should be in your blog disclaimer. From general warnings to specific points like external link disclaimers, earnings disclaimers, and testimonial disclaimers, it’s all about covering your bases. 

Alright, let’s jump into it. 

Tip #1: Always Have a Blog Disclaimer

The first tip on how to write a disclaimer for your blog is to always have a disclaimer, no matter what you blog about. 

If you give advice on your blog and someone takes it, or even if you just share your experience on your blog and someone follows your lead but it goes badly for them, you could find yourself in trouble. They might say, “I did what you told me to do, and now I’m in trouble.” Having a disclaimer can help protect you from these situations.

General Disclaimer

So, you always want to have a general disclaimer.

This is the primary component of your blog’s disclaimer. 

You will have a general statement outlining that the content on your site is for informational purposes only and that you can’t guarantee its completeness, accuracy, reliability, or suitability.

DISCLAIMER EXAMPLE: “The information provided by [Your Blog Name] (“we,” “us” or “our”) on [Your Website] (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. Please see our full disclaimer for further information.”

You then will want to add a Limitation of Liability clause. 

Limitation of Liability Clause

A Limitation of Liability clause in a blog disclaimer is used to limit the amount or types of damages that one party may recover from another. 

So, the aim of this clause is to shield you from significant legal liability in case one of your readers incurs damages from using the information, products, or services you provide on your blog.

The phrasing of this clause is very important as it needs to clearly convey the extent of responsibility taken by you as the content creator. 

Basically, you will be stating that under no circumstance you will be liable to them or any third party for any loss or damage of any kind whatsoever.

This is a common type of clause, but remember that it’s essential to adapt it to your specific circumstances. 

Also, please keep in mind that the effectiveness and enforceability of limitation of liability clauses vary between jurisdictions, and in some cases, they may not be allowed or may be limited. 

This is why you should always seek professional legal advice when drafting your blog’s disclaimer, especially if you’re dealing with complex topics or large audiences.

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Tip #2: Be Mindful of Your Niche and Topics

The next tip I have for you when it comes to writing a blog disclaimer is to be mindful of your niche and topic. 

While you should always have a disclaimer no matter what you blog about, having a disclaimer in place is even more crucial for blogs in some specific niches and especially for Your Money Your Life – YMYL topics.  

YMYL topics are ones that could seriously impact someone’s life or financial stability. Think health, law, and personal finance. If you’re blogging in these areas, you’re dealing with subjects that could have real-world consequences for your readers, and you should absolutely have a disclaimer. 

So, let’s break it down. 

1. Health and Wellness

This niche can include blogs about nutrition, fitness, mental health, natural remedies, and more. In these cases, it’s crucial to clarify that your content is not a substitute for professional medical advice, diagnosis, or treatment.

2. Finance and Investment

If you’re providing tips about managing money, investing, or other financial matters, it’s important to make it clear that your content is for informational purposes only and not financial advice. Readers should be encouraged to seek advice from a certified financial advisor.

3. Legal

If your blog provides legal tips, you must clarify that the content should not be taken as legal advice and that a lawyer or appropriate legal counsel should be consulted for any legal matters.

4. DIY or Home Improvement

For blogs providing advice on home improvements, renovations, or DIY projects, disclaimers can clarify that readers are responsible for their own safety and should consult with professionals as necessary.

5. Parenting

If you’re offering advice on child-rearing, nutrition, education, or other aspects of parenting, a disclaimer is crucial to emphasize that the content is based on personal experiences and is not professional advice.

Tip #3: Comply with All Legal Requirements

Next tip, comply with all legal requirements.

Some disclaimers are for your own protection, to shield yourself from any liability and claims.

Some others are required by law or the Federal Trade Commission guidelines, such as for example, earning disclaimers, or testimonial disclaimers and their purpose is more to protect your users.

For example, if you showcase testimonials or endorsements on your blog, you may be required to have a Testimonial Disclaimer. 

This is to protect your users and prospective customers.

The Testimonial Disclaimer will make it clear that the endorsements and testimonials reflect the experiences of specific individuals, and may not represent what all users or customers will experience.

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Tip #4: Make Your Blog Disclaimer Simple and Clear

Moving on to the next tip, make your disclaimer simple and clear. Your disclaimer needs to be easy to understand, even for someone with no legal background.

Customize with your specific circumstances and don’t ever copy a disclaimer from another website. This would be copyright infringement but also, it’s important to tailor your disclaimer to your blog. This ensures you’re protected in the specific ways you need to be.

If you’re not sure how to write your disclaimer page, you don’t know what types of disclaimers you should include and want to get rid of all the guesswork and headache, you can check out my plug-and-play disclaimer template specifically designed for bloggers and content creators. It will make sure you meet all the legal requirements, and keep you up-to-date with future changes in legislation. 

This disclaimer template comes with several bonuses including niche-specific disclaimers for YMYL topics, external links disclaimer, affiliate links disclaimer, testimonial disclaimer and much more! Or if you want to save even more, just get my best-selling Legal Bundle Value Pack and get all your legal pages for your blog or website done in less than 10 minutes.

You can get more information on each below:
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-Disclaimer Template

Tip #5: Make Your Blog Disclaimer Easy to Find

On to the next tip. Once you have your disclaimer page set up, you can then link to this page from your sidebar, website header, or footer for easy access. 

But, you also want to link to this page from all your blog posts. 

Place your disclaimer at the top of all your blog posts. You can just have a short statement there and you can then link from this short statement to your full disclaimer page. 

This way, your readers will have access to your full disclaimer from all your blog posts and from the footer of your website. 

Next tip, try to find a convenient way to ensure consistent placement of your disclaimer on all your blog posts. 

Tip #6: Use Patterns/Reusable Blocks

If you’re using the Gutenberg editor in WordPress, you can take advantage of reusable blocks.

Reusable blocks allow you to create a block once and then use it across multiple blog posts with ease. 

To set up a reusable block for your blog disclaimer:

  1. Create a new block containing your blog disclaimer using the Gutenberg editor.
  2. Customize the design and wording of your disclaimer to your liking.
  3. Once you’re happy with your disclaimer block, select it, and click on the three-dot menu in the top-right corner of the block.
  4. From the menu, choose “Add to Reusable Blocks.”
  5. Give your reusable block a descriptive name, such as “Disclaimer.”
  6. Then, click “Save” to create the reusable block.

Now that you have your reusable block set up, you can easily add it to any new or existing blog post. 

  1. Open the blog post where you want to include the disclaimer. 
  2. In the Gutenberg editor, click on the “+” button to add a new block.
  3. In the block search bar, type the name you gave to your reusable block (e.g., “Disclaimer”).
  4. The reusable block should appear in the search results. Simply click on it to add it to your blog post.

If you ever need to make changes to your disclaimer, you can update the reusable block, and the changes will automatically reflect across all the blog posts where it’s used.

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Tip #7: Have a Disclaimer Even If You’re a Professional

Let’s touch on something many people find a bit confusing. What if you are indeed a professional in your blog niche?  Should you still have a disclaimer? 

Yes, you absolutely should.

When you’re writing a blog, the advice you give is general, it’s typically generalized, intended for a wide audience, and is often based on broad principles and guidelines. This advice is usually provided without the direct knowledge of an individual’s specific circumstances.

Let’s say, for example, you’re a nutritionist. You might be talking about the benefits of a high-protein diet, for example, but you don’t know the personal health histories of your readers. This is super important because what might be good advice for most people could actually be risky for someone with, say, kidney issues.

Now, compare that to when you’re consulting with a paying patient. You know their health history, their goals, and you can monitor how they’re doing. You’ll tailor your advice to them specifically. The advice isn’t just general guidance; it’s personalized to fit their unique situation.

So, because these two scenarios are so different, it’s really crucial to have a disclaimer on your blog. You want to make sure people understand that the info you’re giving is general, is just for informational purposes only, and is not a substitute for personal medical advice. It helps to set expectations and boundaries for your readers.

Top Reasons Why You Must Have a Blog Disclaimer 

I think you will have figured out by now why it’s so important to have a disclaimer on your blog. 

But let’s break down the most important reasons. 

The first reason is Legal Protection. A disclaimer provides a level of legal protection by explicitly stating the limitations of your content and your responsibilities as a blogger. It’s a way to mitigate potential legal actions that might be taken against you by readers who claim to have been harmed by your content or advice.

The next reason is Transparency. Disclaimers also provide transparency to your readers informing them about what they can expect from your content. This helps to build trust with your audience.

The next reason is Compliance with Regulations.  There are various laws and regulations, such as those from the Federal Trade Commission (FTC) in the United States, that require bloggers to disclose certain information to their readers. A disclaimer helps ensure you’re abiding by these rules.

Plus, having a disclaimer is also good for SEO. As a blogger, you’ve probably heard of E-E-A-T, Experience, Expertise, Authority, and Trustworthiness. If you want to rank on Google, you need to show you’ve got these four things. A well-crafted disclaimer can actually help with the “Trustworthiness” part. By being upfront about your limitations and responsibilities, you’re building trust with your readers, and Google loves that!

And if you’re blogging in the Your Money Your Life niche, Google wants to make sure you know what you’re talking about. If you don’t have a disclaimer stating that your blog’s info is just that—info—and not professional advice, Google will not give you good rankings.

What Happens If You Don’t Have a Blog Disclaimer

So, what happens if you don’t have a disclaimer? 

You could be sued. You could be held personally responsible for any damages incurred by a reader who takes action based on the content of your blog. You could face penalties, fines, or legal actions from regulatory bodies such as the Federal Trade Commission in the US. You could lose your readers’ trust and you could miss out on all the organic traffic from Google.

A blog disclaimer might not be the most exciting aspect of your website, but it is one of the most critical. The disclaimer protects you legally, enhances transparency with your readers, and can even improve your blog’s SEO. So don’t underestimate its importance; make sure you have a disclaimer and that it covers all necessary grounds.

And if you want to make sure you meet all requirements under the Federal Trade Commission guidelines and other similar regulations in different countries, read this post next where I show you how to write the perfect affiliate disclosure. It’s very similar to this post so I’m sure you’ll like it! 

Related Posts to How to Write a Blog Disclaimer

How to Write a Blog Disclaimer [with examples] ❘ Tips from a Lawyer
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Lucrezia Iapichino

Hi there! I’m the founder of Blogging for New Bloggers®Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® Facebook group (36K+ members). Originally from Italy and currently based in Melbourne, I’ve worked as an international lawyer and university lecturer in different countries for over 15 years. I use the combination of my research, teaching, legal, and blogging experience to show new bloggers, just like YOU, how to blog profitably and legally. I started my first blog, Tinylovebug®, at a time when I needed to take my mind off my fertility struggles. Born as a creative outlet, this little lifestyle blog blossomed into a profitable business within the first six months. As the money grew more and more consistent, I went on a mission to empower other bloggers to do the same. Only a few years later, I’m now a mum and have helped over 30K bloggers, podcasters, course creators, coaches, and other online entrepreneurs start and grow their business and protect it legally with my courses and legal templates.  Whether you want to grow your traffic or make money blogging, I will help you achieve your full potential! Take my FREE course - Blogging for New Bloggers Fast Track or my FREE  Legal Course for Bloggers - Legally Blogs™ and set yourself apart from the average new blogger!

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