If you own a business website or blog, you’re likely always looking for ways to improve your search engine optimization (SEO) and boost your site rankings.
However, with so many search engine updates and site metrics to keep track of, it can be difficult to know exactly what strategies are working and which aren’t.
In this post, we’ll share some key SEO monitoring tips to help you get the most out of your SEO efforts and improve your site rankings, including some of the most common mistakes that SEO beginners make and offer some guidance on how to avoid them.
If you’re ready to learn how to boost your SEO rankings and increase site traffic, keep reading.
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What is SEO Monitoring?
Photo by Carlos Muza on Unsplash.
As the name implies, SEO monitoring involves tracking, measuring and analyzing SEO data in order to optimize a website’s SEO performance over time, so you can identify areas of improvement and make adjustments accordingly.
However, it’s also important to note that SEO isn’t a one-time fix – it requires ongoing effort and maintenance to ensure optimal results. This can involve keeping track of things like ranking positions, page visits and click-through rates, social media metrics, backlinks and more.
Effective SEO monitoring is an essential part of any SEO strategy, as it allows you to see whether your SEO efforts are paying off and make necessary changes in order to boost your site rankings.
However, your question at this point might be: “Okay, SEO monitoring is important, but how do I actually do it effectively?”
Let’s talk about this next.
5 Tips for Effective SEO Monitoring
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Here are a few key tips to help you get the most out of SEO monitoring and improve your SEO results:
1) Identify a few focus keywords
Many SEO beginners make the mistake of trying to track too many keywords at once, which can be overwhelming and ineffective.
Instead, research and focus on a few keywords that you want your site to rank for and build an SEO strategy around them. This way, you can track the SEO metrics for these keywords over time and make adjustments as needed.
You can start by identifying five to ten high-volume and low-difficulty keywords, and this is where long-tail keywords can come in handy – they can help you narrow down and target more specific topics, which can be easier to rank for.
With SEO, not having a keyword strategy or focus is like building a house without a plan – you likely won’t end up with the results you want.
2) Keep track of your site analytics
In order to track SEO progress over time, you need to be able to measure SEO performance and compare it against your SEO goals. This is where SEO site analytics come in.
While there are many SEO tools and services available that can help you track SEO metrics like page views, ranking positions, backlinks and more, many SEO experts rely on Google Analytics and Search Console to do this.
Google Analytics is an excellent tool for SEO monitoring, as it allows you to track SEO metrics and get detailed insights into your site traffic, visitors, conversions, and more.
Search Console is another useful SEO tool for SEO monitoring. This allows you to monitor site errors and page rankings, as well as analyze backlinks and keyword performance.
When combined, these two SEO tools provide a holistic view of SEO progress over time, which is essential for optimizing SEO performance.
To get the best results, some of the key metrics to keep track of include:
- Site impressions: The number of times your site has been viewed in search engine results pages (SERPs)
- Site clicks: The number of users who clicked on links to your site from SERPs
- SERP rank: The average position of your site in the search results for a specific keyword
- Bounce rate: The percentage of visitors to your site who left immediately after viewing the page
- Average session duration: The average time a user spent on your site
- Pageviews: The number of pages viewed by a user during a specific session
3) Run page audits
Page audits allow you to identify areas of improvement and make necessary adjustments in order to increase SEO performance.
This is very important because, using a tool like SEO Surfer, you can find out metrics like what sub-keywords your page needs to include in order to rank for your chosen keyword as well as the optimal word count and content structure needed for your page to rank on search engines.
4) Track site speed
Although many people don’t believe it, site speed is a very important SEO metric since it has been shown to impact SEO rankings.
One of the best ways to measure site speed is with the use of an SEO tool like GTmetrix. This allows you to track your site speed over time and identify areas for improvement, such as optimizing images, reducing redirects, and removing plugins.
Ultimately, site speed is one of the most important SEO metrics to monitor, as it has been shown to have a direct impact on SEO rankings.
If you find that your site has poor site speed, some of the possible causes may include:
- Too many page loads per visit: If your site has a high number of page loads per visit, this can slow down the loading time for each page.
- Too many redirects: If your site has too many redirects, this can also increase page load time.
- Unoptimized images: Optimizing your images can help reduce overall page load time, so be sure to compress any large images and remove unnecessary images from your site.
- Plugins that slow down your site: Some plugins can slow site speed down, so be sure to remove any unnecessary plugins and optimize the ones you do have.
- An unoptimized site structure: If your site’s structure isn’t optimized, this can also impact site speed.
To improve your site speed, it’s important first to identify the root cause of any issues, whether it be too many page loads per visit, excessive redirects, or any other factor.
Once you’ve identified the issue, you can work on optimizing your site, whether by reducing redirects, compressing images, or removing unnecessary plugins.
5) Track your content performance
Another important SEO metric to track is your content performance. The first step is making sure to write SEO-friendly content.
This should include incorporating keywords naturally, as well as including internal and external links to other relevant pages on your site.
Also, it’s important to check that your posts have been indexed by search engines. One way to do this is by checking your Google Analytics reports for your website. You can see which content is generating the most traffic, what keywords people are using to find your site, and even how much time users are spending on your site.
If a content piece is performing well, you can continue to optimize it by adding internal links, embedding relevant keywords, updating it regularly and building relevant backlinks to it.
Overall, tracking your content performance is an important SEO task that can help you identify which content pieces are working the best and what strategies can be used to improve your SEO performance.
If you’re trying to improve your SEO performance, it is important to keep in mind that it takes time and effort, and while it may take a few months to see significant results, with the right strategies, you can see real changes in no time.
Just to recap, some key SEO tips to keep in mind include choosing a keyword focus, tracking site analytics, running page audits, tracking site speed, and monitoring your content performance.
By monitoring these SEO metrics, you can boost your site rankings and improve your SEO performance over time.
This is a guest post by Esther Alu
Esther Alu is the founder of The Ace Business, where she empowers people to start profitable businesses, reach financial freedom, and achieve fulfillment, all while doing what they love, both online and offline. You can connect with her here.
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