Why You Should Start a Blog in 2024

Want to start a blog? You're not too late! Discover the incredible reasons why you should start a blog. Whether you're seeking a side hustle or you want to grow your existing business, find out why starting a blog might be the best decision you'll ever make.

A blogger in a blue blazer typing on a blog content on a laptop with graphic icons of a light bulb and dollar signs floating above the screen, symbolizing earning potential.

If you’re stuck in a job you don’t like, spending your days chained to a desk, wasting your time commuting to work, or not making money online, you need to read this post.

Times are changing and if you don’t have a blog by now, I strongly recommend that you create one. 

I left my corporate job to focus on my blogging business full time and I can tell you from personal experience that starting a blog is one of the best decisions you can ever make.

And if you’re already making money online or have your own business, keep reading because I will tell you why you should have a blog for your business and how blogging can bring you more money! 

But before we get started, let me clarify a couple of things.

Although I have worked as a lawyer specializing in International and EU Law (LLB, LLM, PhD) for over 15 years and helped more than 30,000 bloggers and online entrepreneurs create their blog legal pages and policies with my plug-and-play legal templates, free legal templates, online courses, an affordable legal bundle for bloggers, and an affordable legal bundle for online business owners, this article is meant for informational and educational purposes only. 

It does not constitute legal advice and does not create an attorney-client relationship. I will not be held liable for any damages or losses caused by acting or failing to act on the grounds of the content of this article. Should your circumstances require, I encourage you to seek legal advice through other avenues. Please read my full disclaimer for further information.

This post may contain affiliate links, which means we may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.

If you’re in a rush at the moment, don’t sweat it! You can always download this post as a PDF and come back to these tips on why You should start a blog, later.


Okay, let’s get started!

Reason 1: Unleash Your Creativity and Make an Impact

The first reason why you should start a blog is that blogging will unleash your creativity and allow you to make a positive impact.

Having a blog provides you with a creative outlet to share your unique ideas, insights, and perspectives with a wide audience. It’s an opportunity to help others, showcase your expertise, amplify your message, raise awareness about important causes, inspire others, and make your mark. It’s such a rewarding experience.

You can use your platform to spark change, share knowledge, and make a meaningful impact on the lives of your readers. It’s an incredible feeling to know that your words can shape perspectives, drive positive transformation and help people. 

Reason 2: You Will Be Your Own Boss

The next reason why you should start a blog is that you will be your own boss.

You set your own schedule, decide which topics to cover.

You call the shots.

And gone will be the days of asking your boss for permission to take leave or feeling guilty about stepping away from your desk. 

With a blog, you have the ultimate freedom to manage your time as you see fit. 

For example, the other day I attended a high tea for Mother’s Day at my daughter’s kindergarten which was organized at 3 in the afternoon, in the middle of a working day, and I didn’t have to ask anyone permission to attend the event.

Being your own boss means you have the power to prioritize both your personal and professional life, finding the balance that suits you best. You’ll have control over your schedule and the ability to live life on your own terms. 

Reason 3: Flexibility and Freedom

Blogging will give you flexibility and freedom. Why confine yourself to a cubicle when you can work from anywhere in the world? Imagine trading your daily commute for a laptop on a tropical beach or a cozy corner of your favorite coffee shop.

With a blog, you have the flexibility to work on your terms, wherever and whenever you choose. Embrace the freedom to travel, explore, and still pursue your professional aspirations.

Which leads us to the next reason.

Reason 4: Income Potential

While blogging is not a get-rich-quick scheme and you won’t become a millionaire overnight, a blog has the potential to become a massive source of income.

As you grow your audience and establish your online presence, you open doors to several revenue streams like sponsored posts, revenue from display ads, affiliate marketing, and even creating and selling your own products or services. So blogging can lead to financial independence and has the potential to turn your passion into a profitable online business.

Before I move onto the next reason, if you want to learn more about how to start a blog and make money blogging then make sure you click here or on the image below to access our free guide that will dive deeper on how to create your own blog and get you started. This guide will walk you through the blueprint I used to start my blog that turned into a multiple six-figure business and comes with assignments, strategies, and tons of actionable tips, so you don’t want to miss out.

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Reason 5: You Can Start a Blog As a Side Hustle

Moving on to the next reason, one of the great things about starting a blog is that you can begin it as a side hustle while still maintaining the stability of your 9-to-5 job. 

This allows you to dip your toes into the blogging world without having to take a risky leap and quit your job right away. You can work on your blog during your free time, gradually building it up and exploring its potential. Once your blog gains traction and starts generating income, you can then reassess your options and decide if transitioning to full-time blogging is the right move for you.

Starting as a side hustle provides a smoother transition and minimizes the financial risks associated with diving headfirst into starting a business.

Reason 6: The Initial Investment to Start a Blog is Very Low

The next reason is that compared to other business ventures, the cost of starting a blog is incredibly low. In fact, you can start a blog with just a minimal investment. 

The essentials you need are a domain name which is your website’s address and web hosting. Some affordable options are Namecheap, Bluehost, HostArmada, and Siteground.

With minimal upfront costs, blogging offers a cost-effective way to build a successful online business without breaking the bank.

Reason 7: Leave a Lasting Legacy

The next reason why you should start a blog is because it will allow you to leave a lasting legacy.

When you have a blog, you harness your skills and creativity to create something that is entirely your own. Instead of contributing to the success and growth of someone else, you have the opportunity to build a personal brand and leave a lasting legacy for yourself and your family, and even make a mark for generations to come.

Your kids one day may continue your blog or then can sell it and reinvest the money in something they like and pursue their passion. 

Why You Need a Blog Even If You Already Have an Online Business

And at this point of the post, if you have your own business you may be thinking you’re already achieving everything we’ve discussed so far, so why would you need a blog? 

In any industry, any niche, a business with a blog will always make more money or be more visible and renowned and established than a business in the same industry, in the same niche, without a blog.

Believe it or not, even Google and Instagram have a blog.

So I will list a few reasons why you should start a blog regardless of whether you’re working for someone else, you have your own business or you’re thinking of starting a business.

Because as long as you provide value, you offer a solution to a problem with your blog posts, or answer a question, then your blog will attract new leads, new subscribers, new clients on autopilot.

Reason 1: Increase Visibility

The first reason is that a blog will increase your visibility, it will give the opportunity to place yourself as an expert in your field, it will raise brand awareness, and it will free you from the trap of having to constantly look for new clients.  

Because once you have a blog, you will be more likely to rank on Google, to show up in search engines result pages for the right keywords and so instead of you having to find people, they will find you through SEO on search engines like Google and Bing but also through platforms like Pinterest. 

And then once they find you through a blog post, you can place a really clear call to action and convert that reader in your next subscriber, follower or client.

Why you need a blog right now its not too late to start

Reason 2: Establish Authority

The next reason is that by blogging about a specific topic or niche, you have the opportunity to establish yourself as an authority in that area. Consistently sharing your knowledge, insights, and opinions through your blog posts can help you gain recognition as an expert, building trust and credibility with your audience.

Blogging can be a great way to connect with your audience on a deeper level. By sharing your thoughts, experiences, and knowledge, you can build a community of engaged readers who share your interests and values.

Reason 3: Drive Long Lasting Passive Organic Traffic

Another important reason is that blog posts have the potential to attract traffic and engagement for months or even years after they’re published.

By optimizing your blog for search engines, you can create content that will continue to rank well and drive traffic to your website long after it’s been published. By incorporating search engine optimization (SEO) techniques into your blog, you can attract organic traffic from search engines like Google. This means that people who are searching for information related to your niche can find your blog.

This is the best type of audience because they’re actively searching for a solution to their problem and if you provide that solution to their problem they will become subscribers, or customers. 

Reason 4: Work at Your Own Pace

Another reason is that you can work at your own pace and create content in batches. You can take your time researching, writing, and editing your blog posts, allowing you to produce high-quality content that resonates with your audience.

This can be especially helpful if you have a busy schedule or other commitments. And actually, if you’re a busy business owner with limited time, you can outsource the writing, editing, formatting, publishing, and scheduling of your blog posts. This will allow you to focus on other aspects of your business while still maintaining a strong online presence. 

Reason 5: Open Up Additional Monetization Channels

As I mentioned early, having a blog will open up several potential earning opportunities. You will have access to additional monetization channels and streams such as ads revenue, affiliate marketing, brand partnerships, joint ventures, just to name a few.

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Blogging Vs Social Media

At this point, you may be thinking “I already do that through social media, why would I need a blog?”. 

Well, because the blog is yours, it is not on someone else’s platform that could be closed at any time, the algorithm can keep changing, or you could get kicked out, lose all your followers, or even the entire platform could shut down or be banned in your country. 

So, you own your blog. You don’t own your social media accounts.

Plus, every post on social media is short-lived while blog posts will bring you traffic for months and years down the track. So you do it once, and then they will bring you traffic over and over for years to come.

And SEO-optimized blog posts will allow you to target an organic audience that is truly interested in your content.

What’s better than someone that has actually looked for you and your content? 

And if you’re an introvert who prefers writing to speaking, blogging can be ideal for you. You can express yourself through your writing without the pressure of public speaking or live streaming or having to talk to a camera.

And as mentioned earlier, if you don’t have time or don’t like marketing your business, you can completely outsource blogging while social media may still need some input from you especially now that is all about videos. 

So, I definitely see a much bigger return on investment with blogging than social media.

But it’s not either/or. They’re both fantastic marketing tools for your business. 

And actually, blogging can help you with social media. 

Blogging Can Help Your Social Media

You can turn your long-form content from your blog post into a video, into an Instagram post or a carousel, or even a podcast episode or a YouTube video. So, if you start from a blog post, you will then have so much content that you can repurpose on social media in different formats.

If you’re now convinced on why you should start a blog today, check out the posts below to help you get started!

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Why You Should Start a Blog in 2024

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Lucrezia Iapichino

Hi there! I’m the founder of Blogging for New Bloggers®Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® Facebook group (36K+ members). Originally from Italy and currently based in Melbourne, I’ve worked as an international lawyer and university lecturer in different countries for over 15 years. I use the combination of my research, teaching, legal, and blogging experience to show new bloggers, just like YOU, how to blog profitably and legally. I started my first blog, Tinylovebug®, at a time when I needed to take my mind off my fertility struggles. Born as a creative outlet, this little lifestyle blog blossomed into a profitable business within the first six months. As the money grew more and more consistent, I went on a mission to empower other bloggers to do the same. Only a few years later, I’m now a mum and have helped over 30K bloggers, podcasters, course creators, coaches, and other online entrepreneurs start and grow their business and protect it legally with my courses and legal templates.  Whether you want to grow your traffic or make money blogging, I will help you achieve your full potential! Take my FREE course - Blogging for New Bloggers Fast Track or my FREE  Legal Course for Bloggers - Legally Blogs™ and set yourself apart from the average new blogger!

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