How to Write the Perfect Blog Post (Do This to Get More Traffic)

So you want to learn how to write a blog post? In this post, I will show you how to write a blog post from start to finish step by step.

Woman in a striped shirt writing the perfect blog post on a laptop at a wooden table with a white coffee cup nearby.

This is the exact blueprint that I use to make 20,000 dollars blogging every single month and I will share with you my top actionable tips for writing the perfect blog post that will drive organic traffic to your blog for years to come. 

But before we get started, let me clarify a couple of things.

Although I have worked as a lawyer specializing in International and EU Law (LLB, LLM, PhD) for over 15 years and helped more than 30,000 bloggers and online entrepreneurs create their blog legal pages and policies with my plug-and-play legal templates, free legal templates, online courses, an affordable legal bundle for bloggers, and an affordable legal bundle for online business owners, this article is meant for informational and educational purposes only. 

It does not constitute legal advice and does not create an attorney-client relationship. I will not be held liable for any damages or losses caused by acting or failing to act on the grounds of the content of this article. Should your circumstances require, I encourage you to seek legal advice through other avenues. Please read my full disclaimer for further information.

This post may contain affiliate links, which means we may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.

If you’re in a rush at the moment, don’t sweat it! You can always download this post as a PDF and come back to these tips on writing the perfect blog post later.


How to Write a Blog Post: Offer Value

Now the first thing we need to keep in mind if we want to be successful at blogging is that we need to offer value. We need to provide great content in the first place.

Nothing is more important in blogging than compelling content.

So, when writing a blog post, keep in mind the readers you’re writing for and what can be in for them.

Figure out what they might be struggling with and try to come up with a solution or show a way to solve a problem.

So, let’s dive into our first step.

Step #1 Choose Your Topic Wisely

The first step to creating the perfect blog post is to choose your topic wisely. 

Before you start writing, it’s essential to identify the keywords and phrases that your target audience is searching for. 

Ideally, you want to find keywords that are searched a lot so there is a large volume of searches but not much competition. 

And these are usually hard to find when you’re only starting out, so probably your best bet is to use long tail keywords.

So if the keyword is for example, “healthy recipes.” as a new blog, you are more likely to rank on Google for a more specific keyword because there is less competition. For example, a long-tail keyword such as “quick and healthy vegetarian recipes for weight loss.” would work much better. 

There are different tools that you can use that will tell you the search volume and the competition level for each keyword, such as Ahref, SemRush or Keysearch.

However, when it comes to picking the right keyword for your blog post, it’s important to consider what the user is trying to accomplish or find through that search. So you need to take into account user intent which is the underlying motivation or purpose behind a search query. 

Typically, user intent can be of three main types: informational, navigational, or transactional.

  • Informational: people are seeking information or answers to their questions. For example: “how to choose a smartphone.”
  • Navigational: People are looking for a specific website or brand. For example: “Facebook login.”
  • Transactional: People are ready to make a purchase or perform a specific action. For example: “buy red shoes online.”

So, analyze the search query: Look closely at the search queries related to your topic. Pay attention to the specific language users are using. Are they asking questions, looking for comparisons, seeking information, or looking to make a purchase? 

If they’re ready to buy and when they click on your post they find a long informational or educational post, they will bounce back. And vice-versa.

So, make sure you meet the user intent or you won’t rank on Google.

Once you have your keywords, sprinkle them throughout your blog post to boost your SEO. But keep reading because I will tell you exactly where to place these keywords for better rankings on Google. 

Step #2 Start with an Outline

The next tip I have for you when it comes to writing a blog post is to start with an outline. 

When you start with an outline it’s like having a trusty roadmap that keeps you on track. It helps you organize your ideas and gives your writing a clear direction. Think of it as the backbone of your blog post.

So an outline will give your writing structure, clarity, and focus. It will help you define your main points, create a smooth flow, act as a reference point, and ultimately, save you lots of time. 

Before I move on to the next step, if you want to protect your blog posts and any content you create from thieves and copycats, then make sure you click the banner below because I have a copyright notice template that you can grab for free today.

Free copyright notice template banner

Step #3 Make It Easy to Read and Understand

Moving onto the next step, your blog post should be easy to read and understand. Start with a strong introduction. In the first few sentences of your blog post, use a hook that draws the reader in and makes them want to keep reading.

Write in a conversational tone as if you were having a conversation with a friend. Avoid using jargon or technical terms that your audience may not be familiar with. 

Keep your sentences short and simple, and break up your paragraphs into smaller chunks for readability. People skim-read blog posts, so use subheadings and bullet points to break up the text so that they can scan the information quickly. 

Use your own voice. Let your personality shine through. 

Your personality is your best weapon to make any content unique and to make a real connection with your audience. 

Be personable and relatable, but keep the main focus on your audience, their needs and how you can help them overcome a problem and offer them value.

Step #4 Add a Catchy Headline 

You can have the best blog post ever but if you don’t have an appealing headline that would entice people to click and read, then no one will read it, so what’s the point?

Basically your hard work, your hours of research and writing just went to waste.

So, make sure you have a catchy headline.

There are specific formulas that you could follow. 

For example, instead of “traffic tips for your blog”, use “15 growth hacks to double your traffic in 30 days”. This headline will work much better. Because truth to be told, people will read your blog if there is something in it for them. If you can show them the transformation that they will have after reading your blog post, it’s more likely that they will click click through and read it. 

So instead of saying traffic tips for your blog, just be more specific and say what they will be achieving by following these tips. Just make sure that you then deliver on your promise.

Keep it short: A shorter headline is often more effective as it’s easier to read and remember. Try to keep it between 6 to 10 words.

Use numbers: Numbers make your headline more specific and create a sense of expectation.

For example, “5 tips for…” or “7 reasons why…”

And usually odd numbers work better in titles unless it’s something round like 10 or 100. 

Come up with a few ideas for the title of your blog post, and then use the free headline analyzer from Coschedule to check the score. Then tweak a few things according to the suggestions from the analyzer and pick the headline with the highest score.

Legally Blogs 2

Step #5 Optimize Your Blog Post for SEO 

On to the next step. Make sure that your title includes keywords for SEO. Your blog post titles and meta descriptions play a crucial role in SEO. They are the first things that users see when they search for a particular keyword.

The title is the clickable headline that appears in search engine results and social media shares. And the meta description is that short summary that appears underneath the title. They both should be descriptive, compelling and relevant to increase your click-through rate and they both should include your targeted keyword for SEO.

Use header tags to organize your content and highlight important points. Header tags (H1, H2, H3, etc.) make it easy for search engines to understand the structure of your content. Use the H1 tag for your title and H2 tag for your subheadings and so on. You can select these header tags in your WordPress. 

Just remember to include your target keywords in your header tags and in the alt text for your images.

If you are someone who doesn’t want to start from scratch every time, you can get my SEO optimized blog post template pack that comes with templates for writing blog posts, a blog post structure outline and checklist and as extra bonuses on page SEO checklist and 100+ catchy headlines with examples that you can use for the titles of your blog posts. You can check it out here.

Step #6 Add Visuals to Your Blog Post

Moving on to the next step, add visuals. You will want a featured image that will go with the headline to attract readers.

And then anything you can think of that could make it better and break up the block of text.

Make sure you include pinnable images, which are vertical and can be shared on Pinterest, infographics, click to tweets. For all our visuals, graphics and designs we use Canva, which makes things very easy. 

If you have a related video, or a podcast episode, or an audio file it’s a great idea to add those too.

This is good for several reasons, people like to consume content in different ways. When you interlink between things, you will keep them longer on your post, which it’s good for SEO.

Just make sure you’re mindful about speed. Make sure you compress your images before uploading them to avoid affecting the speed of your website.

Step #7 Add Your Legal Statements to Blog Legally

Next step, add your legal stuff. You need to make sure you protect yourself legally. You need a disclaimer.

This is a must-have. Especially if you write about things related to legal matters, financial matters, health and well-being, mental health, you must have a disclaimer in place that disclaims your liability and states that whatever you say in your blog post is for informational purposes only and you can’t be held liable, and then link to your full disclaimer for more detailed information. 

Also, if your post is sponsored or if it contains affiliate links, disclose that at the top of your blog post before you use any affiliate links or mention any brand.

You can just write a couple of lines but make sure is really clear that this is a paid collaboration, even if you received something for free in exchange for your blog post, it’s still considered a paid collaboration, so make sure it’s really clear that this is a paid collaboration or that you make commissions if they buy through your affiliate links. Then link to your full disclosure for them to learn more.

This is really important. It’s a legal requirement under the Federal Trade Commission guidelines in the US and under several regulations in different countries and you can get fined if you don’t have one. But also if you have your legals in place you will look legit and you will build trust with your audience. 

You may also want to add a copyright notice where you claim ownership of your content and remind everyone that they can’t steal it or use it without your consent. Again, you can get your copy of my copyright notice template for free here!

Hands typing on laptop with the text How to Write the Perfect Blog Post for more traffic - Step by step guide!

Step #8 End Your Blog Post with a Call to Action

Moving on to the next step, ending your blog post with a call to action. A call to action (CTA) is an invitation for your audience to take a specific action, such as signing up for your newsletter, leaving a comment, or purchasing your product. It’s important to end your blog post with a clear and compelling CTA that encourages your audience to take the next step.

Think of what you want them to do next and then ask them to do exactly that. Just keep it to one call to action for better results. If you keep it to one call to action, it will be most likely that your readers will perform that action. Don’t confuse them with too many calls to action within your post.

My favourite CTA is a content upgrade.  A content upgrade is a valuable resource or bonus content that you offer to your readers in exchange for their email address. It’s a way to provide additional value beyond the blog post itself. So basically you will offer a related freebie that will be more in depth, or comes with advanced tips, or it’s a template, a checklist, an ebook that will help them with the topic you have discussed in the blog post. 

This is my favourite CTA because it’s really a win win situation. You’re offering something really valuable and it converts very well because your readers are already interested and have shown a higher level of engagement with that content.

Step #9 Optimize it with RankIQ

The next step when it comes to writing a blog post that will drive organic traffic, is to optimize it with RankIQ.
RankIQ will tell you exactly what keywords and phrases you need to add to your blog posts to be able to rank on Google.

It will analyze the first top 10 results on Google and on the basis of the blog posts that are already ranking, will suggest what Google expects to see in your content to be able to rank. It will also grade your blog post and your title and generate suggestion for you to improve.

So. it’s definitely a tool you want to have in your toolbox. You can learn more about RankIQ here.

Step #10 Add Internal Links

Your next step is to add links to other content from your website within your post. So you interlink your posts with internal links.

This will help for SEO purposes in building backlinks, and will also keep your readers engaged with your content for longer. 

Step #11 Proofread Your Blog Post

Now that your blog post is ready, the next step is to proofread your content and make sure everything is in order. 

To correct any spelling and grammar mistakes in your blog post you can use Grammarly. Then, double check the settings in WordPress, check the slug in your permalink which is the last part of the URL of your blog post, and make sure it contains your keyword. 

Then once you’re happy with everything, hit publish!

But your job doesn’t end here…

Step #12 Promote Your Blog Post on Social Media 

The next step for you is to promote your content for maximum reach. So share it on all your social media accounts and repurpose its content in different formats across all platforms. Add it to your rescheduling queue so that it gets shared on your socials regularly. 

Step #13 Get Backlinks

Another important step when it comes to creating a blog post to drive organic traffic, is to get links to your blog post so that it acquires authority and keeps ranking well on Google. You can link to this blog post from your other articles and you can build backlinks through guest blogging, round up posts, interviews, and HARO.

HARO is a platform that connects journalists and content creators with experts in various fields. By signing up as a source, you can receive email notifications with inquiries from reporters looking for expert insights or quotes for their articles.

So, responding to relevant queries and providing valuable information can lead to mentions and backlinks to your blog in high-authority publications and prominent media outlets.

In Conclusion: Writing a Perfect Blog Post

I hope you’ve found these steps easy to follow and are feeling ready to start crafting blog posts your readers will love!

You may be curious if these steps are still relevant with the advancement of ChatGPT and other AI tools. I’ll be tackling this topic in a future post but the most important thing to remember here is that your readers want to hear from you. And the same can be said for Google.

It’s best to learn how to write an optimized blog post and have this experience under your belt without having to rely on AI. Your ideal readers are real people, just like you. Provide value to them as though you’re their friend and the effort will pay off.

Related Posts to How to Write the Perfect Blog Post

• How to Write SEO-Friendly Content on Your Blog: 8 Smart Tips for Optimizing Your Posts
• How to Write an Affiliate Disclosure for Your Blog Posts
• Why You Should Blog Legally to Protect Your Blog
• The Pros and Cons of AI Writing Tools

How to Write the Perfect Blog Post (Do This to Get More Traffic)

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Lucrezia Iapichino

Hi there! I’m the founder of Blogging for New Bloggers®Tinylovebug®, Legals for Business Owners, and host of the popular Blogging for New Bloggers® Facebook group (36K+ members). Originally from Italy and currently based in Melbourne, I’ve worked as an international lawyer and university lecturer in different countries for over 15 years. I use the combination of my research, teaching, legal, and blogging experience to show new bloggers, just like YOU, how to blog profitably and legally. I started my first blog, Tinylovebug®, at a time when I needed to take my mind off my fertility struggles. Born as a creative outlet, this little lifestyle blog blossomed into a profitable business within the first six months. As the money grew more and more consistent, I went on a mission to empower other bloggers to do the same. Only a few years later, I’m now a mum and have helped over 30K bloggers, podcasters, course creators, coaches, and other online entrepreneurs start and grow their business and protect it legally with my courses and legal templates.  Whether you want to grow your traffic or make money blogging, I will help you achieve your full potential! Take my FREE course - Blogging for New Bloggers Fast Track or my FREE  Legal Course for Bloggers - Legally Blogs™ and set yourself apart from the average new blogger!

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